You’ve probably seen Sambucha, real name Sam Beres, on your feed with his viral geography quizzes and “Would You Rather” videos. He’s built a huge following on platforms like YouTube, with more than 10 million subscribers, TikTok, and Instagram.
In this post, we’ll explore who Sam really is—his background, rise to fame, personal life, and what makes him such a standout creator.
How old is Sambucha?
Sambucha is set to turn 29 in 2025. His birthday is reportedly on June 14, which makes him a Gemini.
Where is Sambucha from?
Sambucha reportedly hails from a small town in New Jersey, where he spent his childhood.
While he's a Jersey guy at heart, he apparently lived in New York City for a while before settling back in his home state.
Sambucha's family and personal life
On the personal front, Sam recently got engaged to his long-term girlfriend after a romantic proposal in Italy. Back home in New Jersey, the couple shares their life with their cocker spaniel, Bruno.
It seems family is a big part of his life, as he grew up with siblings, including a younger sister who runs a cool custom shoe business. He was also reportedly raised in a Christian household.
Sambucha's journey as a creator
Sambucha's success seems to come from his clever mix of educational content and viral, bite-sized entertainment that keeps viewers coming back for more.
- Before going full-time as a creator, Sam reportedly worked in finance after graduating from NYU. He kicked things off on TikTok in late 2020, sharing his love for geography, and launched his YouTube channel soon after.
- His channel apparently exploded thanks to his engaging short-form videos, like “Would You Rather” questions and reaction clips. He’s now a multi-platform star with a huge presence across YouTube, TikTok, and Instagram.
- Today, Sambucha has reportedly racked up over 10 million subscribers and billions of views on YouTube, where he continues to post a mix of content.
- He's known for being a GeoGuessr whiz, and his comment sections are famous for the running “Sam is the type of guy to…” jokes.
What kinds of followers does Sambucha have?
His audience appears to be mostly younger, likely made up of teens and young adults who are still in school or just starting out.
They seem to be drawn to his mix of gaming, internet challenges, and educational content, and are known for being highly engaged in the comments.
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