You've likely seen Bunnie Xo, reportedly born Bunnie DeFord, on your social feeds. She’s a popular podcaster and model, widely known as the wife of musician Jelly Roll.
She shares podcast clips and personal stories with millions on Instagram, TikTok, and YouTube. Her TikTok alone has more than 7 million followers.
Let’s dive into who Bunnie Xo really is—from her background and rise to fame to what makes her a standout creator.
How old is Bunnie Xo?
Bunnie Xo is reportedly turning 45 in 2025. Her birthday is said to fall on January 22, which makes her an Aquarius.
Where is Bunnie Xo from?
Depending on who you ask, Bunnie Xo is said to be from either Nashville, Tennessee, or Houston, Texas.
These days, however, she and Jelly Roll reportedly call Nashville home.
Bunnie Xo's family and personal life
Bunnie and Jelly Roll’s love story sounds like something out of a movie; they reportedly met at his Las Vegas show in 2015 and tied the knot there a year later. She’s also a stepmom to his two kids, Bailee and Noah, and sources say she doesn't have any siblings.
She’s known for being an open book, sharing everything from her close bond with her late father to her and Jelly Roll’s journey with IVF. Bunnie also gives fans a peek into their family life on her YouTube series, “Meet The DeFords.”
Bunnie Xo's journey as a creator
Bunnie Xo’s rise seems to be a masterclass in building an authentic personal brand by being unapologetically herself.
She reportedly got her start in the entertainment world through modeling, later trying her hand at acting and music.
Her career as a creator truly ignited in 2019 with the launch of her now-famous “Dumb Blonde” podcast.
These days, she continues to host her podcast, runs a successful online merch store, and shares her life with millions on social media.
She’s also the owner of Dumb Blonde Productions and has been featured in her husband Jelly Roll’s music videos.
What kinds of followers does Bunnie Xo have?
Bunnie Xo's audience appears to be made up of mostly women, likely ranging from their late teens to their forties.
Her followers seem drawn to her real-talk podcast, her relationship with Jelly Roll, and her unfiltered take on life and business.
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