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Your link in bio is your home base, your true home page. It is likely the most viewed page you’ll share, and it occupies a precious piece of real estate on your social media pages. Here are 12 tips for making the most of your link in bio and optimizing the conversion of all the traffic to your link in bio!
1. Include a clear CTA, preferably a clear incentive
Wherever you link to your link in bio, make sure your CTA is specific and descriptive. People are more likely to click on and explore your link when they know what to expect and what’s in it for them. For example, instead of just saying “check out my link in bio,” say “go to my link in bio to access my limited time sale.”
2. Add a clear main link at the top of your link in bio
People have short attention spans, and they won’t stay around for too long if they don’t know what to do once they get on your link in bio page. Direct people to what you want them to click on. Have one main link at the top of your link in bio, and use design features (big, bold, colorful) to make sure it stands out.
3. Break up your link in bio so it’s not just links
A long list of links can look pretty boring. Make your link in bio engaging and stand out. Break up your links with other types of content, such as video snippets, social feed previews, and images.
4. Go for brevity
A general rule of thumb is to include fewer than 10 links. Less is more! If you give people too many things to look at and click on, they can get overwhelmed and navigate away from your page without taking any action at all.
5. Include contact information
People are more likely to convert if they know there is a way to reach you with questions or issues, especially if your CTA involves some type of purchase. Make sure your contact information is clearly visible so you come off as approachable.
6. Personalize your link in bio with customizations
People want to check out your link in bio for you! So make sure your personality and brand come through with your visuals and layout. Personalize your page with your own colors, style, images, and brand. Beacons has one of the most customizable link in bio builders so you can completely match your page to your unique brand.
7. Overdeliver
Make your offer on your link in bio even sweeter than what you advertise in your CTA so people get a pleasant surprise and are even more likely to click through your links. For example, include a sneak peak of upcoming content on your link in bio so fans who check out your link in bio will feel like they found a surprise.
8. Incorporate urgency
Make your offer on your link in bio time sensitive so people feel some more motivation to convert immediately. For example, offer a sale on your digital products that has an end date.
9. Experiment
Check your stats after the changes you make to see what works and what doesn’t work and keep exploring new tactics!
10. Post about your link multiple times
Your fans might not see your link the first time you share it, so make sure you post about it multiple times.
11. Collect fans’ contact info with an email signup block
Deepen your fan relationships off-platform and take advantage of the fact that these are your most engaged fans who have made it to your link in bio. Add a subscriber block to your link in bio—which is easy to do on Beacons with one click—and then easily send emails to fans with Beacons’s integrated email marketing tool for creators.
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12. Add at least one digital product or free download
Start offering additional value to your fans beyond the content on your social platform by adding a digital product for sale or a free download to your link in bio that fans can access with one click. On Beacons, it’s easy to do this through the integrated creator Store. Even if you offer them for free and don’t monetize your digital products now, you have the potential to turn this into another income stream down the line.
Ready to make your link in bio truly work for you? Pick any 2 tips and start implementing them today. On Beacons you can build a link in bio that helps you promote content, monetize, and make the most of your traffic. You can create and customize your own page on Beacons with the best link in bio builder today!
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